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Book Description
For the second edition of the widely read—and widely acclaimed—Golden Arches East, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." Watson covers recent attacks on the fast food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.
- Book Details
- English Books
- Rating:
(2)
4 stars 
3 stars 2 stars 1 star - Hardcover 256 Pages
- ISBN-10: 0804732051
- ISBN-13: 9780804732055
- Publisher: Stanford University Press
- Pub date: Dec 01, 1997
- Dimensions: 22 cm x 15 cm x 2 cm Just how big is that?
- Also available as: Paperback and Hardcover
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