It's interesting that this book may sound "yesterday" at times, but many of the predictions have just begun to come true. The main idea - that the internet allows unprecedented level of market segmentation and thus the burgeoning of micro-markets - is right on as testified by the growing popularity of wikipedia, blogs, youtube, and the so-called "Web 2.0" movement, if anyone knows what that is. (Meetup.com credits this book as an inspiration for its conception)
Less convincing is the degree to which big businesses will be impacted and his proposal to them on how to embrace the new trend. Overall, a fun ride. For a taste of what it's like, check out www.cluetrain.com.
*Warning: the ranting-style writing may get in the way of his arguments. Be patient. You may even enjoy it after a while...Continua