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Grid Systems

Principles of Organizing Type

By Kimberly Elam

(27)

| Paperback | 9781568984650

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Book Description

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexContinue

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

4 Reviews

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  • 1 person find this helpful

    Super practical!!!!
    Love this!!!
    Really tells you how to establish a grid suits you the best and explains the grids of other successful print media w/ absolute clarity.

    (hm. i am perhaps a bit drama queen. but this is my first encounter... so let me lost my head for a while...)

    Is this helpful?

    張小張・Cons said on Aug 21, 2008 | Add your feedback

  • It changed the way I worked! And it is also a wonderful souvenir from my trip to London ♥

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    Patricia said on May 16, 2010 | Add your feedback

Book Details

  • Rating:
    (27)
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  • English Books
  • Paperback 112 Pages
  • Edition: 1
  • ISBN-10: 1568984650
  • ISBN-13: 9781568984650
  • Publisher: Princeton Architectural Press
  • Pub date: Aug 01, 2005
  • Dimensions: 1355 mm x 1161 mm x 129 mm Just how big is that?
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9781568984650 Paperback $21.95 $18.76 bn.com
$24.95 $13.99 The Book Depository
+ 1 copy tradable: 1 in USA →
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