This book is for those of us who feel that the world according to Fortune and BusinessWeek somehow doesn't involve your 3-man travel agency, that the lessons from Good to Great just don't seem relevant to growing your lemonade stand.
This book covers quite a wide range of issues. From getting the right attitude to writing business plans to borrowing money to marketing with a small budget to hiring a musician to head your IT department. The examples supposedly come from the author's own experience so it reads more like a story than a dummies guide.
You may find out from this book that running your own business is not your cup of tea - it is probably more consuming, demanding, and tedious than you think. And that alone is worth many times the price of this book....Continua
People regularly email me and say, "gosh, I love your theory about starting a company the Ben and Jerry's way, but, how do I get started?" This is the book you want to read. It's a little bit lite 'n' fluffy but it does give you the philosophy of growing a company organically....Continua