Growing a Business

Average vote of 8
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Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the eco

Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.

Paul Hawken -- entrepreneur and best-selling author -- wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy.

Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

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Ha scritto il 08/05/06
Practical advice
This book is for those of us who feel that the world according to Fortune and BusinessWeek somehow doesn't involve your 3-man travel agency, that the lessons from Good to Great just don't seem relevant to growing your lemonade stand.

This book

This book covers quite a wide range of issues. From getting the right attitude to writing business plans to borrowing money to marketing with a small budget to hiring a musician to head your IT department. The examples supposedly come from the author's own experience so it reads more like a story than a dummies guide.

You may find out from this book that running your own business is not your cup of tea - it is probably more consuming, demanding, and tedious than you think. And that alone is worth many times the price of this book. ...Continua

  • 1 mi piace
Ha scritto il 20/10/05
People regularly email me and say, "gosh, I love your theory about starting a company the Ben and Jerry's way, but, how do I get started?" This is the book you want to read. It's a little bit lite 'n' fluffy but it does give you the philoso ...Continua

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