Handbook of Market Segmentation
Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Cu…
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Book Description
Develop a successful strategy for segmenting high-tech and industrial markets!
Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing foContinue
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Book Details
- English Books
- Paperback 241 Pages
- Edition: 3
- ISBN-10: 0789021579
- ISBN-13: 9780789021571
- Publisher: Haworth Press
- Pub date: Apr 01, 2004
- Dimensions: 1355 mm x 968 mm x 129 mm Just how big is that?
- Also available as: Hardcover
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780789021571 | Paperback | $44.50 | $47.10 | The Book Depository |
| Other editions → | ||||