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Harvard Business Review on Strategic Alliances

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| Paperback | 9781591391333

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Book Description

A first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships.

Selling Points Features all-star names in marketing including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae Provides a broad and diverse look at strategic allianceContinue

A first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships.

Selling Points Features all-star names in marketing including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae Provides a broad and diverse look at strategic alliances including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border

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Book Details

  • Rating:
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  • English Books
  • Paperback 224 Pages
  • Edition: 1
  • ISBN-10: 1591391334
  • ISBN-13: 9781591391333
  • Publisher: Harvard Business School Press
  • Pub date: Feb 26, 2002
  • Dimensions: 1355 mm x 903 mm x 129 mm Just how big is that?
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9781591391333 Paperback $22.00 $18.81 bn.com
$22.00 $18.12 The Book Depository
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