Hello Kitty

The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

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Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the ... Continua
Ha scritto il 24/08/16
I am an Italian girl, I bought this book to study the story of Sanrio and the concept of the brand character for an exam at the university. I found this book exhaustive, very clear, never boring. It's written in an easy English which can be fluently ...Continua

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