Herd

How to Change Mass Behaviour by Harnessing Our True Nature

by | Editor: Wiley
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Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes
Ha scritto il 07/12/11
It completely opened my eyes up to how incredibly sociable humans are
We are a social species. Everything we do is because of other people. Everything. Failure to acknowledge this distorts our attempt to understand and change it.

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