Digital networks change the way we connect and organize. I ran into this one at the local library (computer section??), so I read it in Dutch. There were many parts I liked, but I did not make notes this time. For instance:
every professional, â¦, has a tendency to believe that what started as a solution to a temporal problem is equal to a law of nature; Where our communication changes, society changes; There is no recipe for the successful use of social technologies. Each system is a mix of social and technological factors.
Read this book, e.g. if you want an insight on why your group is (not) working: the fact that you can easily create a group (e.g. Linkedin) does not make it a group which will last. Common purpose, mix of roles, a quantity of at least one 1,000, â¦ and give it a year to try out. Interesting publication. Find Shirky on Ted as well....Continua
"Young people are taking better advantage of social tools not because they know more useful things, but because they know fewer useless things."
Cioè i giovani se la cavano meglio perché hanno meno cazzate in testa. Infatti:
"I’m old enough to know a lot of things just from life experience.
I know that newspapers are where you get political views and look for jobs.
I know music comes from stores.
I know that complicated things like encyclopedias and software are created by professionals.
In the last fifteen years I’ve had to unlearn every one of those things and a million others, because they have stopped being true."
Così dice Clay Shirky nel suo bel libro, dove ci spiega come
"Le rivoluzioni non avvengono quando la società adotta nuove tecnologie, ma quando adotta nuovi comportamenti."
"Every web page is a latent community."
"When we change the way we communicate, we change society."
"The professional outlook can become a disadvantage, preventing the professionals from understanding major changes to the structure of their profession."
"We are used to a world where little things happen for love and big things happen for money. Love motivates people to bake a cake, money motivates people to make an encyclopedia. Now we can make big things for love."
"All businesses are media businesses."
Il libro in una frase:
"Sappiamo tutti che il mondo sta cambiando (in fondo non è una novità). La vera novità è che sta cambiando grazie ai nuovi modi di comunicare, che permettono nuovi modi di stare insieme. In loosely structured groups, operating without managerial direction and outside the profit motive."
Una vita più sostenibile, outside the profit motive.
Se lo vedo a Lambrate gli pago una birra, a zio Clay.
Se vuoi leggere il post originale su ohmymarketing.wordpress.com clicca qui:
Clay Shirky gets the Internet. He gets it better than pretty much any other commentator out there. This may be his best book, explaining the hows and the whys of humans suddenly getting way better at group behaviour.
An interesting overview of how the online world has been changed by social tools like wikipedia. It offers also many examples of how those tools interact with the "real world", dispelling -if it were necessary- the media-induced idea that "cyberspace" and everyday life don't mix.
It is a good read for those that want to discover the realities of social tools and social software and also interesting for those that are already familiar with these things as it offers a way of thinking about those from different perspectives.