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Hey, Whipple, Squeeze This

A Guide to Creating Great Ads, Second Edition

By Luke Sullivan

(9)

| Paperback | 9780471281399

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Book Description

A new, revised edition of the classic bestseller
In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two exteContinue

2 Reviews

Take a peek at the life of admen's working life and how they develop a creative idea in real situation.

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Francis said on Jun 27, 2007 | Add your feedback

This book is about how to make great ads. It's funny at times and helpful at times. But since I read it as a class assignment, that class is over, I have lots of other interesting books beckoning me to try them, and I have this thing about giving every book a fighting chance for my attention, I've d ... (continue)

This book is about how to make great ads. It's funny at times and helpful at times. But since I read it as a class assignment, that class is over, I have lots of other interesting books beckoning me to try them, and I have this thing about giving every book a fighting chance for my attention, I've decided to put this book down for the moment.

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uberkuh said on Jul 24, 2006 | Add your feedback