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Hot Text

Web Writing that Works

By Lisa Price, Jonathan Price

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| Paperback | 9780735711518

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Book Description

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pagContinue

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Critics

  • Hot Text: Web Writing That Works

    The opportunities for online copywriting, business writing and freelance writing have been hurt by the recent recession. However, there are still plenty of opportunities online. Companies will continue to need an online presence and some of the Web-o ... (read full critics)

    readersread published on Fri, 17 Sep 2010

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Book Details

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  • English Books
  • Paperback 512 Pages
  • Edition: 1st
  • ISBN-10: 0735711518
  • ISBN-13: 9780735711518
  • Publisher: New Riders Press
  • Pub date: Jan 11, 2002
  • Dimensions: 1484 mm x 1226 mm x 194 mm Just how big is that?
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9780735711518 Paperback $40.00 $34.20 bn.com
$40.00 $30.53 The Book Depository
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