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Web Writing that Works

By Lisa Price, Jonathan Price

Paperback | 9780735711518

Book Description

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pagContinue

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Book Details

  • English Books
  • Paperback 512 Pages
  • Edition: 1st
  • ISBN-10: 0735711518
  • ISBN-13: 9780735711518
  • Publisher: New Riders Press
  • Pub date: Jan 11, 2002
  • Dimensions: 23 cm x 19 cm x 3 cm Just how big is that?
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Prices Change currency & sellers

ISBN Edition List Sale Seller
9780735711518 Paperback $40.00 $26.40 Amazon US
£20.38 £20.38 Amazon UK
$44.00 $44.00 Amazon CA

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