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Book Description
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features
This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural Continue
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- English Books
- Hardcover 263 Pages
- Edition: 1
- ISBN-10: 1578517745
- ISBN-13: 9781578517749
- Publisher: Harvard Business School Press
- Pub date: Sep 01, 2004
- Dimensions: 1548 mm x 1032 mm x 194 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781578517749 | Hardcover | $34.95 | $29.88 | bn.com |
| $34.95 | $25.08 | The Book Depository |
Marbands 