How Customers Think

Essential Insights into the Mind of the Market

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| 2 total contributions of which 2 reviews , 0 quotes , 0 images , 0 notes , 0 video
How to unlock the hidden 95% of the customer’s mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, ... Continua
Ha scritto il 25/09/09
Read it three times, and studied the Italian version. The first time it amazed me, because it's a kind of visionary approach, I mean: it isn't new that everybody's to speak the same language, it's Zaltman's how-to that sounds good.After some years ...Continua
Ha scritto il 18/07/09
Section 1[return]Branding, Communications and Marketing

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