How Toyota Became #1

What we can all learn from the strategies that have made Toyota the world’s best car company

Everyone who follows the auto industry knows that Toyota has had an amazing twenty-five-year run, rising from humble Japanese start-up to thriving global giant. But the big puzzle is how Toyota did it while so many other car companies have struggled or failed.

Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. And he found that the company’s famous mastery of lean production is only part of the story. Magee explains the surprising power of Toyota’s corporate culture, which includes:

• Focusing on the long term: While most companies worry about the next quarter, Toyota is thinking about the next quarter century

• Jumping beyond the current trend: When Ford was still ramping up its gas-guzzling SUVs, Toyota was very quietly taking a huge lead on hybrids

• Making quality everyone’s responsibility: Toyota expects people at every level to think and act like quality-control inspectors

• Managing individual strengths: Toyota is revolutionizing the way people are managed, to maximize their strengths instead of criticizing their weaknesses

The lessons that Magee explains here will be valuable for managers in all disciplines and industries.