Unlearn what you know about how the music industry works! This ebook presents challenging concepts that will help you build a music business foundation aimed at achieving your goals and enabling a satisfying music career rather than a frustrating ...
quest to "get signed" and "break through". This concise introductory ebook shows you: 1. The real reason for the massive decline in CD sales since 2000; 2. Why digital sales will never make up the difference; 3. The true value of music in society; 4. The four types of value your music career should generate; 5. The three sources of value for your music career; 6. How to capture that value in your music business; 7. How to structure your musical activities to best make a living from your music; 8. The missing ingredient in most music marketing plans; 9. When giving your music away adds value to your music career; and 10. What life as an Independent musician will be like into the future.
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Date of publication: 31/01/2011
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