Every successful business has two things in common: A good product or service, and good marketing. When it comes to prospects, attraction is obviously necessary. But "excitement" is what turns a prospect into a customer. Without succeeding at that, ...
having a million prospects is meaningless. Two decades on Madison Avenue has helped teach John Follis what gets people excited. He's worked on everything from Coke to God with successes worthy of national press, a Harvard Business case study, and three college textbooks. As a business owner Follis also knows the tough challenge of marketing a business from the inside out. Today’s overwhelming flood of options doesn’t make it easier. Whether you’re a global wireless service or a local pub, this booklet offers facts and insights that will help your marketing effort immediately and allow your business to prosper.
Number of pages: 24
Date of publication: 21/10/2005
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