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How to Become a Marketing Superstar

Unexpected Rules That Ring the Cash Register

By Jeffrey J. Fox

(2)

| Hardcover | 9780786868247

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Book Description

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to tContinue

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

Critics

  • How to Become a Marketing Superstar By Jeffrey J. Fox

    Most marketing books make grand boasts, but get vague when it comes to the details of recreating their plans in the real world. Not so for these two gems. How to Become a Marketing Superstar by Jeffrey J. Fox is a short but snappy book filled with ti ... (read full critics)

    bookpage published on Tue, 14 Sep 2010

  • How to Become a Marketing Superstar

    Jeffrey J. Fox is a superstar in the world of business writing. His previous titles, How to Become CEO , How to Become a Rainmaker , Don't Send a Resume and How to Become a Great Boss dispensed practical information to a wide audience. How to Become ... (read full critics)

    thebookhaven published on Thu, 2 Sep 2010

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Book Details

  • Rating:
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  • English Books
  • Hardcover 192 Pages
  • Edition: 1
  • ISBN-10: 0786868244
  • ISBN-13: 9780786868247
  • Publisher: Hyperion
  • Pub date: May 21, 2003
  • Dimensions: 1290 mm x 903 mm x 129 mm Just how big is that?
  • Also available as: Audio CD and eBook
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9780786868247 Hardcover $16.95 $14.49 bn.com
$16.95 $12.60 The Book Depository
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