How to Build Your Reputation - The Secrets of Becoming The 'Go To' Professional in a Crowded Marketplace

What's YOUR Reputation? When people talk about you behind your back, what are they saying and thinking? When people need what you offer, how do you get them to think of you first, instead of your competition? The answer lies in your personal reputation. To be the 'go to' professional for what you do, you must create, build and sustain the best possible name for yourself. It's your most powerful weapon in a cluttered marketplace. Whether you're employed or self-employed, there are rules for building your personal reputation. In this unique book, Rob Brown reveals all the reputation secrets you need to win more business, create more opportunities and attract the wealth, fame and success you deserve. Discover: * What a good reputation can do for you * How to define and design your personal reputation * Over 70 different tools, tips and tactics for building your reputation * The 17 unbreakable laws of building and keeping your good name "Having spoken at conferences with Rob, I know his dedication and expertise in this largely untouched field will do wonders for your reputation, your wallet and your opportunities. This book is a 'must read'!" Sir Digby Jones, former Director-General, CBI "Personal reputation is an elusive reality. Rob Brown shows how clarity of goals and a systematic approach can help anyone improve, sustain and protect their reputation. Whether you are a novice or a master of the reputation universe, Rob's pearls of wisdom will keep you on the right track." Richard Chaplin, Founder and Executive Director, Managing Partners' Forum "Absorbing. Helpful. Practical. And important. I strongly recommend this book." David Maister, world authority on managing professional service firms and co-author of 'The Trusted Advisor'