In this book, Kathleen Kendall-Tackett, a seasoned psychologist with a successful record in publishing for a broad market, shows academics how to communicate their ideas effectively to a wider audience. With humor and personal anecdotes, she provides practical information on coming up with ideas for articles and books, beating procrastination, and writing effective, jargon-free prose. In this book, they'll find helpful tips on locating a publisher, pitching an idea, working with editors, negotiating a book contract, and promoting one's finished product.