I Can Get It for You Retail

Down and Dirty Tales from a Canadian Ad Man

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If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful re

If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history:

- Black's is Photography
- Leon's - Don't Pay a Cent Event
- Zellers - Because ... the Lowest Price is the Law
- CIBC - Seeing Beyond
- Rexall - A Pharmacy First

These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success.

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