It's official: There is no longer a stigma associated with Internet dating. It's true. We promise. Nearly 50 million Americans have tried it. That means roughly half of the single adult population has filled out an online dating profile or has at least browsed a few personal ads, just to see who's out there. Quickly disappearing are the days of awkward setups and random encounters. Today's singles simply post a profile on a handful of dating websites, then sit back and wait for the dates to roll in. Well, that's the idea anyway. The reality is that most people slap together vague and uninspired dating profiles and quickly become disillusioned when "the one" doesn't respond the next day. In I CAN'T BELIEVE I'M BUYING THIS BOOK, Internet dating expert Evan Marc Katz—a former MatchNet consultant and avowed online dater—demystifies the world of Internet dating. He offers practical advice on choosing the right dating website, writing eye-catching profiles, striking up that first email "conversation," turning a first date into a second, and much more. Equal parts how-to guide and inspirational pep talk, I CAN'T BELIEVE I'M BUYING THIS BOOK is like having a chat with a good friend, in this case, a hysterically funny, insightful friend who tells it like it is while remaining cheerfully optimistic about the universal quest for love. Whether you're an online dating junkie or a complete newcomer, an enthusiastic twentysomething or a been-there-done-that divorcée, this irreverent and intelligent guide will teach even the most jaded single how to master the dating game and find true love online.