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Book Description
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
- Book Details
- English Books
- Paperback 334 Pages
- Edition: New Ed
- ISBN-10: 0471345946
- ISBN-13: 9780471345947
- Publisher: Wiley
- Pub date: May 28, 1999
- Dimensions: 22 cm x 14 cm x 2 cm Just how big is that?
- Also available as: Hardcover
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