Hawkes picked up the definition of ideology set out in Terry Eagleton's book Ideology, namely the false consciousness. Hawkes conducted a historical study how the concept evolved, from Plato to Zizek.
It is a useful little book surveying different theorists of ideology. One of the main themes throughout the book is Marx's theory concerning the exchange and use-value. It can also explain why the author commenced the book with postmodernism and consumerism in the Introduction.
It also has a focus on the subject/object concepts....Continua