In Search of Stupidity
Over 20 Years of High-Tech Marketing Disasters
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Book Description
Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work.
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Book Details
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- English Books
- Hardcover 256 Pages
- Edition: 1
- ISBN-10: 1590591046
- ISBN-13: 9781590591048
- Publisher: Apress
- Pub date: Jul 09, 2003
- Dimensions: 1548 mm x 1032 mm x 129 mm Just how big is that?
- Also available as: Paperback
- In other languages: other languages
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9781590591048 | Hardcover | $24.99 | $19.99 | bn.com |
| $24.99 | -- | The Book Depository | ||
| Other editions → | ||||
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