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In Search of Stupidity : Over 20 Years of High-Tech Marketing DisastersBlog this item
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Book Description

Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work.

Book Details
English Books
Rating: (2)
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Hardcover 256 Pages
Edition: 1
ISBN-10: 1590591046
ISBN-13: 9781590591048
Publisher: Apress
Pub date: Jul 09, 2003
Dimensions: 24 cm x 16 cm x 2 cm Just how big is that?
Also available as: Paperback
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