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Book Description
Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work.
- Book Details
- English Books
- Rating:
(2)
4 stars 
3 stars 2 stars 1 star - Hardcover 256 Pages
- Edition: 1
- ISBN-10: 1590591046
- ISBN-13: 9781590591048
- Publisher: Apress
- Pub date: Jul 09, 2003
- Dimensions: 24 cm x 16 cm x 2 cm Just how big is that?
- Also available as: Paperback
- In another language:
... and another languageLibri Italiani
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