Even though an updated edition came out in 2007, 90% of the references are still from the mid-80's or before. A discussion about the future of communication with computer has one puny line added to it about how everyone uses the Internet now and that's it.
Granted, some of the conclusions drawn and the research presented were very interesting. But the feel of the writing was so repititive and outdated that I can't recommend this book to anyone. I'm sure there are much more updated books on the topic....Continua
A very captivating book on the power of influence. Do you ever find yourself mindlessly making certain stupid purchases? Cialdini would help you dissect the deliberate tactics used to trap you into making "blink" decisions. Whether you are student in psychology or would just like to become a smarter consumer, this highly readable and entertaining book has much to offer....Continua