Information Rules

A Strategic Guide to the Network Economy

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In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many ...Continua
Ha scritto il 24/01/08
Economics of the Internet
Read this if you are and IT pro and you do not understand the logic and mindset of your colleagues in management and marketing. Read this *twice* if you are either an executive or marketing person dealing with new technologies. Give it a try if you ...Continua

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