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Information Rules

A Strategic Guide to the Network Economy

By Carl Shapiro, Hal R. Varian

(14)

| Hardcover | 9780875848631

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Book Description

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many long-standing economic concepts can provide the insight and unContinue

In a marketplace that depends so thoroughly on cutting-edge information technology, can classic economic principles still offer any real strategic value? Yes! say Carl Shapiro and Hal Varian. In Information Rules, they reveal that many long-standing economic concepts can provide the insight and understanding necessary to succeed in the information age. Shapiro and Varian argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a web site, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of their information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders-from writers, lawyers, and finance professionals to executives in the entertainment, publishing, and hardware and software industries--navigate successfully through the information economy.

1 Review

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  • Economics of the Internet

    Read this if you are and IT pro and you do not understand the logic and mindset of your colleagues in management and marketing.
    Read this *twice* if you are either an executive or marketing person dealing with new technologies.
    Give it a try if you are any other kind of reader who never ... (continue)

    Read this if you are and IT pro and you do not understand the logic and mindset of your colleagues in management and marketing.
    Read this *twice* if you are either an executive or marketing person dealing with new technologies.
    Give it a try if you are any other kind of reader who never managed to make sense of the "dot com" stock market bubble of the early 2000s.

    Is this helpful?

    *MM* said on Jan 25, 2008 | Add your feedback

Book Details

  • Rating:
    (14)
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  • English Books
  • Hardcover 352 Pages
  • Edition: 1st
  • ISBN-10: 087584863X
  • ISBN-13: 9780875848631
  • Publisher: Harvard Business School Press
  • Pub date: Nov 01, 1998
  • Dimensions: 1548 mm x 1097 mm x 194 mm Just how big is that?
  • Also available as: Unbound
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ISBN Edition List Sale Seller
9780875848631 Hardcover $38.00 $32.49 bn.com
$38.00 $23.99 The Book Depository
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