Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, has turned his personality into a business philosophy. This "New York Times" bestseller reveals how he does it.It is hard to believe that the same man revolutionized ...
computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). "Inside Steve's Brain" cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success.In "Inside Steve's Brain", Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part biography and part leadership guide, impossible to put down.
In a nut shell, if you want to know something about Steve Jobs, it is just a so-so book. Presentation Secret of Steve Jobs could be a better option.This book tells how unusual Steve is in making his own decision. He trusts his common sense. He
..." sense. He doesn't buy focus group. His attention to details and micromanagement. His emphasis of user experience rather than the product itself. His preference of vertical integration and total control of the devices. His highly charismatic and motivating skill to skew his employees to raise their bar. All these make him an unusual CEO.
That said, there is only one Steve Jobs. If you dare to do anything like him in the company (conducting presentation in turtleneck?), be prepared to receive warning letter. In addition, the same story and quotation appear in this topic for multiple time. Why?Continua...Nascondi