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Inside Steve's Brain

Business Lessons from Steve Jobs, the Man Who Saved Apple

By Leander Kahney

(34)

| Paperback | 9781843549123

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Book Description

Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, has turned his personality into a business philosophy. This "New York Times" bestseller reveals how he does it.It is hard to believe that the same man revolutionized c Continue

Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, has turned his personality into a business philosophy. This "New York Times" bestseller reveals how he does it.It is hard to believe that the same man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). "Inside Steve's Brain" cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success.In "Inside Steve's Brain", Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part biography and part leadership guide, impossible to put down.

18 Reviews

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  • 1 person finds this helpful

    *** This comment contains spoilers! ***

    39)
    賈伯斯是蘋果的代言人,只要公司有新產品,賈伯斯就會負責向全世界介紹。他會花好幾個星期的時間來準備發表會。

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    Kaya said on Aug 18, 2014 | Add your feedback

  • 1 person finds this helpful

    *整個組織必須乾淨俐落,容易理解,而且各司其職...聚焦和精簡
    *正面迎戰艱難的決策
    *聚焦在你擅長的事情上,其他的交給別人全權處理
    *簡單化,不簡單
    *優秀的人才是一種競爭的優勢,可以讓你領先對手
    *畢卡索說...好的藝術家抄,偉大的藝術家偷

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    Addaphne said on May 2, 2012 | Add your feedback

  • 1 person finds this helpful

    創新的具體化需要水平思考,創新的產品化則需垂直整合!

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    Lih-Ren Chen said on Apr 16, 2012 | Add your feedback

  • 1 person finds this helpful

    數位化的生活形態正在改變這個世界,智慧型手機大舉入侵生活之際,沒有人能忽略一個暢銷全球的科技品牌 — 蘋果。蘋果前執行長史蒂夫.賈伯斯,是推動科技變遷的一大功臣,甚至在他過世之後,iPhone5何時上市仍然是全球消費者引頸期盼的話題,賈伯斯對時代的影響力可見一斑。

    「賈伯斯在想什麼」一書,將這位傳奇人物的行事作風、處事方針細細拆解,區分為七大元素,分別為:集中焦點、獨裁、完美主義、菁英主義、熱情、創新精神和全面控管。透過書中分析,我們能夠了解賈伯斯的成功並非運氣,而是靠著持之以恆的信念,將每 ...(continue)

    數位化的生活形態正在改變這個世界,智慧型手機大舉入侵生活之際,沒有人能忽略一個暢銷全球的科技品牌 — 蘋果。蘋果前執行長史蒂夫.賈伯斯,是推動科技變遷的一大功臣,甚至在他過世之後,iPhone5何時上市仍然是全球消費者引頸期盼的話題,賈伯斯對時代的影響力可見一斑。

    「賈伯斯在想什麼」一書,將這位傳奇人物的行事作風、處事方針細細拆解,區分為七大元素,分別為:集中焦點、獨裁、完美主義、菁英主義、熱情、創新精神和全面控管。透過書中分析,我們能夠了解賈伯斯的成功並非運氣,而是靠著持之以恆的信念,將每一項成功元素發揮到極致。

    這本書有趣之處,在於它呈現了一個偏執的賈伯斯,對品質的監控擇善固執,追求完美到走火入魔,但偏偏就是這些堅持造就了他。

    很多追隨過賈伯斯的人,都對他的「獨裁」和「完美主義」念念不忘:賈伯斯對於產品美感和簡易上手程度非常嚴格,書裡曾提到,一個部門的設計師在設計iMac界面時,光是視窗按鈕的透明度,就來來回回調了數十次才拍版定案。但是賈伯斯的要求絕非無理,而是他十分篤信自己「產品挑選者」的獨到眼光,賈伯斯就像最挑剔的消費者,不斷看到產品能夠精進的地方,這份自信變成了員工眼中的「獨裁」。連一絲細節也不放過、錙銖必較的處事哲學,催促賈伯斯用全副精神去監督產品,讓蘋果產品達到高完成度。

    賈伯斯對管理的獨到思維也讓人印象深刻:與多數企業不同的是,賈伯斯不盲目擴張企業,也不替產品添加繁複的功能;他培養了一群小而美的專業團隊,只製作擅長的產品,因為他信奉「菁英主義」是維持團隊精良的唯一方式,「化繁為簡」的商品才是消費者所需。賈伯斯藉著蘋果產品告訴世界:消費者根本不清楚自己要什麼;捨去不實用的功能後,最簡約的系統反而讓消費者愛不釋手。

    另外,蘋果將「產品行銷」發揚到前所未見的高度,全世界津津樂道的「蘋果新品發表會」便是最佳實例。每一次的新品發表會,賈伯斯親自站上舞台介紹全新的蘋果商品,成為蘋果的獨家標誌,也是史上最具效益的廣告方式。

    在發表會開始前,蘋果新品的消息全面封鎖,甚至連百貨公司的大型廣告看板也以帆布遮擋;然而,在賈伯斯發表會結束的瞬間,所有的布條都會順勢拉下,平面媒體的相關報導同時曝光,從裝神弄鬼到粉墨登場,蘋果的行銷就像是一場秀,以出神入化的方式將品牌、產品、形象三位一體去包裝宣傳。

    「整合性服務」也是賈伯斯帶給數位產業的一份大禮;將網路服務、iTune和電腦硬體垂直整合,消費者只需將iPhone連接網路,就可以由線上商店購買音樂,並透過iTune與電腦互通資訊、更新系統。一個簡單的動作,就能一次享有所有服務。賈伯斯始終強調「顧客經驗」的重要,他認為數位科技勢必會進入每個人的日常生活;要讓所有人買單,簡單、方便的操作模式是必然趨勢。

    「賈伯斯在想什麼」,拆解的雖然是企業強人的成功密訣,也包括了值得學習的行事態度。個人電腦尚未普及的八○年代,電腦主要被運用於職場,蘋果雖有小眾支持者,卻沒有辦法打進全民生活。幸好,賈伯斯始終沒有放棄這份堅持,等到數位娛樂大舉進入生活的今日,蘋果積累多年的好名聲和堅強實力,瞬間擄獲全世界的目光。

    閱讀此書時會讓人驚覺,一代偉人除了擁有才智,更重要的是他貫徹了老生常談的信念;例如熱情、例如堅持。蘋果的產品對賈伯斯來說並不只是產品,而是一份托負了美感、價值的藝術品,他的堅持源於對「作品」的熱愛和信仰;賈伯斯就像是科技的藝術家,這和一個商業鉅子利益當先的刻版印象大相逕庭,而成功的關鍵往往隱匿其中。

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    點石成金文創志業 said on Nov 2, 2011 | Add your feedback

  • 1 person finds this helpful

    In a nut shell, if you want to know something about Steve Jobs, it is just a so-so book. Presentation Secret of Steve Jobs could be a better option.

    This book tells how unusual Steve is in making his own decision. He trusts his common sense. He does ...(continue)

    In a nut shell, if you want to know something about Steve Jobs, it is just a so-so book. Presentation Secret of Steve Jobs could be a better option.

    This book tells how unusual Steve is in making his own decision. He trusts his common sense. He doesn't buy focus group. His attention to details and micromanagement. His emphasis of user experience rather than the product itself. His preference of vertical integration and total control of the devices. His highly charismatic and motivating skill to skew his employees to raise their bar. All these make him an unusual CEO.

    That said, there is only one Steve Jobs. If you dare to do anything like him in the company (conducting presentation in turtleneck?), be prepared to receive warning letter. In addition, the same story and quotation appear in this topic for multiple time. Why?

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    Waleswong said on Feb 9, 2011 | Add your feedback

  • 1 person finds this helpful

    *** This comment contains spoilers! ***

    1. 大聲說不
    2. 獨裁萬歲
    3. 完美主義
    4. 開除笨蛋
    5. 改變世界
    6. 創新精神
    7. 全面控管

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    Pukii said on Jan 12, 2011 | Add your feedback

Book Details

  • Rating:
    (34)
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  • English Books
  • Paperback 224 Pages
  • ISBN-10: 1843549123
  • ISBN-13: 9781843549123
  • Publisher: Atlantic Books
  • Publish date: 2009-03-01
  • Dimensions: 0 mm x 832 mm x 1,276 mm
  • Also available as: Hardcover , Others , eBook
  • In other languages: other languages 繁體書 , 简体书
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