Inside Steve's Brain

Critics

• Inside Steve's Brain

  I panicked, deducing I had been abducted by evil scientists who mapped my neurology and then wrote a book about it without even asking, but then I realised with relief that the Steve in question here is Mr Jobs, chief of Apple Computer. This business ... (read full critics)

  guardian.co.uk published on Fri, 24 Sep 2010

4 Reviews

• 3 people find this helpful

  

  so-so book about apple and steve job.
  But the I love the book cover, really looking cool in your bookshelf

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  Yung2004 said on Jul 2, 2008 about the Hardcover edition | Add your feedback

• 2 people find this helpful

  

  If you can stand repetitions...

  If you can stand repetition after repetition of the same sentences and concepts, then you may be able to get some interesting information out of this book. The author goes on and on with the same quotes of Steve Jobs, the same examples. I get the impression Leander Kahney is assuming his readers are ... (continue)

  If you can stand repetition after repetition of the same sentences and concepts, then you may be able to get some interesting information out of this book. The author goes on and on with the same quotes of Steve Jobs, the same examples. I get the impression Leander Kahney is assuming his readers are dummies or affected by ADD and they need to be reminded every few pages what the book is about.

  Apart from the poor style, the book includes some useful information and draws a good picture of the complex personality of Steve Jobs.

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  Franco Folini said on Jun 22, 2008 about the Hardcover edition | Add your feedback

• 

  In a nut shell, if you want to know something about Steve Jobs, it is just a so-so book. Presentation Secret of Steve Jobs could be a better option.

  This book tells how unusual Steve is in making his own decision. He trusts his common sense. He doesn't buy focus group. His attention to details and ... (continue)

  In a nut shell, if you want to know something about Steve Jobs, it is just a so-so book. Presentation Secret of Steve Jobs could be a better option.

  This book tells how unusual Steve is in making his own decision. He trusts his common sense. He doesn't buy focus group. His attention to details and micromanagement. His emphasis of user experience rather than the product itself. His preference of vertical integration and total control of the devices. His highly charismatic and motivating skill to skew his employees to raise their bar. All these make him an unusual CEO.

  That said, there is only one Steve Jobs. If you dare to do anything like him in the company (conducting presentation in turtleneck?), be prepared to receive warning letter. In addition, the same story and quotation appear in this topic for multiple time. Why?

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  Waleswong said on Feb 9, 2011 about the Hardcover edition | Add your feedback

• 

  after this book I have one more excuse to blame windows and adore Apple!!!!!!

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  Marco said on Aug 30, 2009 about the Hardcover edition | Add your feedback

Book Details

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• English Books
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• ISBN-10: 1843549123
• ISBN-13: 9781843549123
• Publisher: Atlantic Books
• Also available as: Hardcover and eBook
• In other languages: other languages 繁體書, 简体书

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