Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

15,221,431 books
Sign Up | Help | Sign In

Share Organize Explore

has ALL you need!

A community for book lovers to create their own bookshelves, share and explore books.

Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

Blog this item

Inside the Tornado
Marketing Strategies from Silicon Valley's Cutting Edge
By Geoffrey A. Moore
(6) | Paperback | 0887308244 | Details
Add to shelf | Add to wish list | Tell a friend
Buy now

Similar books

Blue Ocean Strategy

The Innovator's Dilemma

Secrets of Software Success

The Business of Software

Crossing the Chasm

Book Description

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.

Groups with this in collection

The TechnoCité library (16)

Book Details

English Books

Rating:

(6)

4 stars
3 stars
2 stars
1 star

Paperback 272 Pages

Edition: Reprint

ISBN-10: 0887308244

ISBN-13: 9780887308246

Publisher: HarperBusiness

Pub date: Jul 01, 1999

Dimensions: 20 cm x 13 cm x 2 cm Just how big is that?

Also available as: Hardcover and Audio Cassette

Improve data of this book

FAQ See all

How does the voting work?

Find a comment helpful / unhelpful? Cast your vote. Only one vote from each person will be counted. Every hour we gather all the votes, add them up, add some magic source, and there we have the new sorting for the comments on the page of this book!