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Inside the Tornado

Marketing Strategies from Silicon Valley's Cutting Edge

By Geoffrey A. Moore

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| Paperback | 9780887308246

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Book Description

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From mContinue

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.

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Book Details

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  • English Books
  • Paperback 272 Pages
  • Edition: Reprint
  • ISBN-10: 0887308244
  • ISBN-13: 9780887308246
  • Publisher: HarperBusiness
  • Pub date: Jul 01, 1999
  • Dimensions: 1290 mm x 839 mm x 129 mm Just how big is that?
  • Also available as: Hardcover and Audio Cassette
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9780887308246 Paperback $17.00 -- The Book Depository
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