Because business cards are the essential foundation of self-presentation, Intro-ducing primarily features the most original examples created by designers from around the world. Furthermore the book looks at more specific instruments and design solutions: from office stationery and job application materials to unusual acquisition tools such as packaging and books. These examples are not only introduced through plentiful images, but are also put into context through informative text.
This book gives readers inspirational examples of how they can create their own visual identities and how they can customise these identities for use in various work-related materials. Introducing is thereby a useful guidebook for all designers, especially those just beginning their careers....Continua