Seems very interesting.
What would you really want to do of your own life ? Paul arden explain how can we do that... Fast read for the price... But I thinks it's the secret for making money fast...
Playing a bit with this book's title I would say: this book is good.
Even if you don't work in advertising - I don't and I don't like that world - you'll find a lot of good, down-to-Earth advices on how to find your way in your professional life - that way is far from being straight and is full counter-intuitive turns, and the author is great in telling that right in your face....Continua
Section 1 [return]Branding, Communication and Marketing
A very nice book. It's short, sharp and so real if you work inside a creative agency. Every single word has to be kept in mind everyday wile working to do always the best!