Blog this item

It's Not How Good You Are, Its How Good You Want to Be

The World's Best Selling Book

By Paul Arden

(239)

| Paperback | 9780714843377

Like It's Not How Good You Are, Its How Good You Want to Be?
Join aNobii to see if your friends read it, and discover similar books!

Book Description

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse asContinue

13 Reviews

6 people find this helpful

A small nifty book by an advertising man. Filled with pics and graphics. Words are few but to-the-point. Inspiring without being sentimental. Makes perfect gifts.

Is this helpful?

Greg Sung said on Sep 26, 2005 | Add your feedback

4 people find this helpful

It's not how far you can go, it's how far you want to go.

A well design book. Easy to read and digest; nothing is new from other self improvement books. I finished it while I am watching television. Sometimes Paul Arden is contradicted himself, eg, on one hand, he said to strive for excellence, you have to be different from others. On the other hands, you ... (continue)

A well design book. Easy to read and digest; nothing is new from other self improvement books. I finished it while I am watching television. Sometimes Paul Arden is contradicted himself, eg, on one hand, he said to strive for excellence, you have to be different from others. On the other hands, you have to give up your ideology if you want your idea to be accepted by others. If so, we become part of the mediocrity.
Destiny is in our own hands - that's what I feel about the theme of the book.

Is this helpful?

Siu Sun said on Aug 26, 2007 | Add your feedback

4 people find this helpful

Very Inspiring!

A book you can complete in minutes or in hours, depends on how you want to tango with the writer's ideas.
Here are some of the ideas I like most, e.g.,
- "Your vision of where or who you want to be is the greatest asset you have."
-"Don't look for the next opportunity. The one you ... (continue)

A book you can complete in minutes or in hours, depends on how you want to tango with the writer's ideas.
Here are some of the ideas I like most, e.g.,
- "Your vision of where or who you want to be is the greatest asset you have."
-"Don't look for the next opportunity. The one you have in hand is the opportunity." - a very good update of the old saying of "opportunities come to those who prepared".
- "Accentuate the positive; eliminate the negative" - isn't it very true but very easily being ignored?
- If you get stuck, draw with a different pen."
And I like this one the most:
"Do not try to win awards."
I hope you enjoy it as much as I do.

Is this helpful?

Leona said on Jul 16, 2007 | Add your feedback

1 person find this helpful

Playing a bit with this book's title I would say: this book is good.
Even if you don't work in advertising - I don't and I don't like that world - you'll find a lot of good, down-to-Earth advices on how to find your way in your professional life - that way is far from being straight and is full cou ... (continue)

Playing a bit with this book's title I would say: this book is good.
Even if you don't work in advertising - I don't and I don't like that world - you'll find a lot of good, down-to-Earth advices on how to find your way in your professional life - that way is far from being straight and is full counter-intuitive turns, and the author is great in telling that right in your face.

Is this helpful?

Davide Tarasconi said on Feb 9, 2010 | Add your feedback

Section 1 [return]Branding, Communication and Marketing

Is this helpful?

Jonaschau said on Jul 18, 2009 | Add your feedback

Keep it in mind!

A very nice book. It's short, sharp and so real if you work inside a creative agency. Every single word has to be kept in mind everyday wile working to do always the best!

Is this helpful?

Cimny said on May 31, 2009 | Add your feedback