Join the Conversation
How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
By Joseph Jaffe




(4)
Like Join the Conversation?
Join aNobii to see if your friends read it, and discover similar books!
Book Description
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaninContinue
0 Review No reviews for this book yet
Book Details
-
Rating:




(4)
- English Books
- Hardcover 304 Pages
- ISBN-10: 0470137320
- ISBN-13: 9780470137321
- Publisher: Wiley
- Pub date: Oct 19, 2007
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780470137321 | Hardcover | $29.95 | $25.60 | bn.com |
| -- | $29.95 | ebooks.com | ||
| $29.95 | $21.63 | The Book Depository |
