Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker

Schwartz reveals the brilliant strategies including pinpointing problems to crossing knowledge boundaries, to visualising results, to applying analogies, and to embracing failure that Schwartz reveals the brilliant strategies that today’s inventors use to journey beyond imagination and bring back ideas that can change the world.