By Tim Ash
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• Identify mission critical parts of your website and their true economic value
• Define important visitor classes and key conversion tasks
• Gain insight on customer decision making and make your page friction-free
• Find key problems with your page, and decide what elements to test
• Understand the math behind testing and available tuning methods
• Develop an action plan and get buy-in from all key players
• Avoid common real-world pitfalls that can sabotage your test
With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, and a comprehensive companion website (LandingPageOptimizationBook.com), this one-of-a-kind resource will help you build a solid plan to make your landing pages profitable.