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Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

By Tim Ash

(54)

| Paperback | 9780470174623

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Book Description

How much money are you losing because of poor landing page design? Improving the efficiency of your landing page through testing is the single most important thing you can do to dramatically improve your bottom line. In this comprehensive, step-by-st Continue

How much money are you losing because of poor landing page design? Improving the efficiency of your landing page through testing is the single most important thing you can do to dramatically improve your bottom line. In this comprehensive, step-by-step guide you will learn all of the skills necessary to make a lot more money from your online marketing programs without spending a penny more on driving traffic to your landing page.

• Identify mission critical parts of your website and their true economic value

• Define important visitor classes and key conversion tasks

• Gain insight on customer decision making and make your page friction-free

• Find key problems with your page, and decide what elements to test

• Understand the math behind testing and available tuning methods

• Develop an action plan and get buy-in from all key players

• Avoid common real-world pitfalls that can sabotage your test

With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, and a comprehensive companion website (LandingPageOptimizationBook.com), this one-of-a-kind resource will help you build a solid plan to make your landing pages profitable.

3 Reviews

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  • 1 person finds this helpful

    Un manuale indispensabile per il neofita, ma decisamente banale e ovvio per chi lavora nell'ambito dell'usabilità e del web design.

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    Pitichi said on Dec 30, 2010 | Add your feedback

  • 1 person finds this helpful

    SI!

    Concreto, stimolante, efficacie, utile, illuminante. Dite che ci è piaciuto?

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    Studio Cappello said on Oct 1, 2010 | Add your feedback

  • 1 person finds this helpful

    Imperdibile

    La visione di Tim Ash sull'ottimizzazione dei siti web è unica, energizzante, efficace. Per chi lavora nel web marketing è una pietra miliare.

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    Francesco Astolfi said on Jan 4, 2010 | Add your feedback

Book Details

  • Rating:
    (54)
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  • English Books
  • Paperback 360 Pages
  • ISBN-10: 0470174625
  • ISBN-13: 9780470174623
  • Publisher: Sybex
  • Publish date: 2008-01-29
  • Dimensions: 142 mm x 1,219 mm x 1,496 mm
  • Also available as: eBook
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