Lateral Marketing
New Techniques for Finding Breakthrough Ideas
By Philip Kotler, Fernando Trias de Bes




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Book Description
A revolutionary new system for generating the next big marketing ideas and opportunities
According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competitioContinue
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Book Details
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(3)
- English Books
- Hardcover 206 Pages
- Edition: 1
- ISBN-10: 0471455164
- ISBN-13: 9780471455165
- Publisher: Wiley
- Pub date: Sep 08, 2003
- Dimensions: 1484 mm x 1032 mm x 129 mm Just how big is that?
Prices Change currency & sellers
| ISBN | Edition | List | Sale | Seller |
|---|---|---|---|---|
| 9780471455165 | Hardcover | $34.95 | $27.96 | bn.com |
| $34.95 | $22.57 | The Book Depository |