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Leading Pharmaceutical Innovation

Trends and Drivers for Growth in the Pharmaceutical Industry

By Oliver Gassmann

Hardcover | 9783540776352

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Book Description

Paradigm shift in pharmaceutical R&D.

Challenges of today's drug development.

Crisis of pharmaceutical innovation. The industry needs to change both in innovation processes and business models.

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Book Details

  • English Books
  • Hardcover 186 Pages
  • ISBN-10: 3540776354
  • ISBN-13: 9783540776352
  • Publisher: Springer Verlag
  • Pub date: Apr 07, 2008
  • In other languages: other languages Deutsche Bücher
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9783540776352 Hardcover $79.95 $79.15 bn.com
-- $79.95 ebooks.com
$79.95 $75.91 The Book Depository
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