Lovemarks

The Future Beyond Brands

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Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - ... Continua
Ha scritto il 20/06/07
Kevin Roberts is my Lovemark
Having read Kevin Roberts' words and writings for easily over 15 years now, I think Kevin is one of the great and very insightful man in the ideas (what others still call "advertising") business.I highly recommend this book and Saatchi & Saatchi's

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