Lovemarks

The Future Beyond Brands

Average vote of 60
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Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this ... Continua
Ha scritto il 20/06/07
Kevin Roberts is my Lovemark
Having read Kevin Roberts' words and writings for easily over 15 years now, I think Kevin is one of the great and very insightful man in the ideas (what others still call "advertising") business.I highly recommend this book and Saatchi & Saatchi's

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