Having read Kevin Roberts' words and writings for easily over 15 years now, I think Kevin is one of the great and very insightful man in the ideas (what others still call "advertising") business.
I highly recommend this book and Saatchi & Saatchi's services to turn your large or multinational company into a lovemark.
If you company is small or don't have the budget, I suggest you contact me to get a cheap and imitator version of the unauthorized Lovemark treatment. Check out my blog and you will see my email address there.
If your budget allows, simply skip me and go directly to Saatchi & Saatchi. I think I am good but if you have the buget, why not go straight to the source? (smile)...Continua