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Luxury Brand Management

A World of Privilege

By Michel Chevalier, Gerald Mazzalovo

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| Hardcover | 9780470823262

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Book Description

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authorContinue

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.

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Book Details

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  • English Books
  • Hardcover 400 Pages
  • ISBN-10: 0470823267
  • ISBN-13: 9780470823262
  • Publisher: Wiley
  • Pub date: Feb 04, 2008
  • Dimensions: 1677 mm x 1226 mm x 129 mm Just how big is that?
  • Also available as: eBook
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9780470823262 Hardcover $49.95 $39.96 bn.com
$53.00 $37.68 The Book Depository
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