Made to Stick

3 Reviews

• 1 person find this helpful

  

  extremely useful

  This book was amazingly useful. It was a very intriguing read and I was able to fly through it. I feel like I learned a lot about how to portray my ideas and will be much more successful the next time I write a paper or give a presentation.

  And even better, it also has the neat section in the ... (continue)

  This book was amazingly useful. It was a very intriguing read and I was able to fly through it. I feel like I learned a lot about how to portray my ideas and will be much more successful the next time I write a paper or give a presentation.

  And even better, it also has the neat section in the back that summarizes all the points it made so you can easily reference or remember things in the future.

  I highly recommend it.

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  ― Cassie said on Oct 31, 2007 about the Hardcover edition | Add your feedback

• 

  Made to Stick is a must-read for anyone charged with communicating ideas or influencing others. Chip Heath, professor of organizational behavior at Stanford, and Dan Heath, co-founder of Thinkwell, distill the secrets of effective communication into six principles: simplicity, unexpectedness, ... (continue)

  Made to Stick is a must-read for anyone charged with communicating ideas or influencing others. Chip Heath, professor of organizational behavior at Stanford, and Dan Heath, co-founder of Thinkwell, distill the secrets of effective communication into six principles: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. To illustrate their framework, they employ numerous anecdotes and case studies. Well-written and fun to read, it's no surprise this book is a New York Times bestseller.

  Is this helpful?

  ― Victor B said on Aug 22, 2008 about the Hardcover edition | Add your feedback

• 

  This book turns abstract ideas and common sense into things that you can actually act upon. I feel like re-reading it will be even more valuable though, because I barreled through it on two train rides. Highly recommended.

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  ― Joey Doll said on Oct 26, 2007 about the Hardcover edition | Add your feedback

Book Details

• Rating:
  (13)
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• English Books
• Paperback 256 Pages
• ISBN-10: 009950569X
• ISBN-13: 9780099505693
• Publisher: Arrow Books Ltd
• Pub date: Feb 07, 2008
• Also available as: Hardcover
• In other languages: other languages 繁體書

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