Made to Stick

Why Some Ideas Survive and Others Die

Average vote of 327
| 12 total contributions of which 12 reviews , 0 quotes , 0 images , 0 notes , 0 video
Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, ... Continua
Ha scritto il 25/09/16
To make an idea stick, here is the SUCCESs principle:- Simplicity (Core + Compact): how do you strip an idea to its core without turning it into a silly sound bite?- Unexpectedness (Surprise + Interest): how do you capture people's attention? Schema ...Continua
Ha scritto il 19/09/14
Six principles: Simple Unexpected Concrete Credible Emotional Stories = SUCCESsFind the core, keep it compact.Surprise people, hold their interest.Avoid the abstract, help them remember.Make it believable, use anti-authority.Appeal to self-interest, ...Continua
Ha scritto il 22/10/10
SPOILER ALERT
The Keys to S.U.C.C.E.S.!
Why do some things stay with us forever and other things just fade away never to be seen again? Dan and Chip Heath’s book “Made to Stick” takes a close look at the original idea of stickiness made famous in “Malcolm Gladwell’s book, ...Continua
Ha scritto il 05/08/10
create a mystery. tell a story. remember your audience is on a different level - as yet unafflicted by the "curse of knowledge". getting a message across has two stages - the answer stage and the telling others stage. though i was skeptical when i ...Continua
Ha scritto il 09/06/10
Good Topic
It's a topic that caught my attention immediately. But perhaps getting too fed up with acronyms and guidebook structures, i'm not too excited reading this or the elaboration. Same reason that I started finding malcolm gladwell a bit boring~

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