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Managing Innovation

Integrating Technological, Market, and Organizational Change, 2nd Edition

By Joe Tidd, John Bessant, Keith Pavitt

Paperback | 9780471496151

Book Description

The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date researcContinue

The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.

Book Details

  • English Books
  • Paperback 464 Pages
  • Edition: 2nd
  • ISBN-10: 0471496154
  • ISBN-13: 9780471496151
  • Publisher: John Wiley & Sons
  • Pub date: Sep 12, 2001
  • Dimensions: 22 cm x 14 cm Just how big is that?
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ISBN Edition List Sale Seller
9780471496151 Paperback $59.95 -- Amazon US
£26.99 -- Amazon UK
$77.99 -- Amazon CA
¥7474.00 ¥7474.00 Amazon JP
€47.06 -- Amazon FR
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