Market Segmentation

How to do it, how to profit from it

By ,,,,

Publisher: Butterworth-Heinemann

5.0
(1)

Language: English | Number of Pages: 512 | Format: Paperback

Isbn-10: 0750659815 | Isbn-13: 9780750659819 | Publish date:  | Edition New Ed

Also available as: Hardcover

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Book Description
* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)

This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field