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Book Description
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.
- Book Details
- English Books
- Paperback 229 Pages
- ISBN-10: 1591397626
- ISBN-13: 9781591397625
- Publisher: Harvard Business School Press
- Pub date: Feb 16, 2006
- Dimensions: 23 cm x 15 cm x 2 cm Just how big is that?
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