Marketing: An Introduction
Book Description
This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars--(1) theory and concepts; (2) practices and applications; and (3) instructional support--cultivating an efficient, effectiContinue
Book Details
- English Books
- Paperback 656 Pages
- Edition: 8
- ISBN-10: 0131865919
- ISBN-13: 9780131865914
- Publisher: Prentice Hall
- Pub date: Feb 27, 2006
- Dimensions: 27 cm x 21 cm x 2 cm Just how big is that?
