The author's vision of marketing educational services is one concerned centrally with improving experiences of formal education. He suggests ways in which educationalists might make use of principles underpinning some commercial services to employ ... Continua
Ha scritto il 25/05/10
one of the very few books in the market
not exactly inspiring, in terms of its content, to those who already working marketing in education institutions. but i share a lot of views with the author and it's like finding a credible source to back up my understanding in this industry.

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